The RBA is a nationwide consortium comprising independent bridal retailers committed to delivering exceptional customer service. Chic and Elegant are proud to be members of this association.
Find Your Dream Wedding Dress at C&E
Award-Winning Bridal Wear
Make your wedding day extra special, with a dress design from
Chic & Elegant Bridal Wear
Your wedding day is the biggest day of your life.
Here at Chic & Elegant Bridal Wear, we want to make sure that you look as beautiful as you deserve on your special day. With our wonderful range of bridal gowns and accessories from a variety of talented designers - we're confident you'll find your dream dress at C&E.
Based on The Kingsway in Swansea, and with plenty of space and appointment-only sessions, you can feel safe and confident that you'll be treated like a VIP.
Your style, expressed.
At Chic & Elegant Bridal Wear, we understand that every bride is unique, and that your dream dress should reflect your one-of-a-kind style and personality. Our carefully curated collection of wedding gowns and bridesmaid dresses are hand picked to speak to a range of styles and tastes, ensuring that you'll find and fall in love with the gown that perfectly complements your bridal vision..
Linda Hurford
The dedication behind the brand..
With over 20 years' experience working within the bridal industry in Wales, Linda Hurford has established herself as a trusted expert in bridal.
Founded in 2002, Chic & Elegant Bridal Wear is a wedding dress shop like no other, offering appointment-only viewings to ensure that you get the bespoke, personal and tailored service that you deserve.
Linda is well known for her dedication to all her clients, her ability to create personalised and unforgettable experiences, and her commitment to making every bride feel like the most beautiful version of herself on her wedding day.
Our Beautiful Brides
Always a privilege to play a part in any wedding celebration, we are beyond proud of our brides
 past and present
Reviews of Chic & Elegant Bridal
“Top service from start to finish. Linda is a wonderful helpful lady, great at her work, nothing is to much bother, making sure every final detail is perfect for your wedding day"
Rhian Owen
“Highly recommend Chic & Elegant Bridal wear. Linda is so lovely she makes you feel so welcome and comfortable. Got my dream dress with no stress or fuss. Thank you so much for your help and time"
Vicki Williams
“Absolutely beautiful person to be around!
Linda made my day every time I went in to the shop. She is so kind but very funny and enjoyed having a laugh. I absolutely recommend this gorgeous shop”
Kirsty Bevan
“Where do I start. From the moment I met Linda I knew I’d be buying my dream dress from Chic & Elegant. Yesterday I married my best friend and I couldn’t have felt more like a princess if I tried.”
Ali Walters
Winner! Chic and Elegant Bridal
2024 Welsh National Wedding Awards
This year, record numbers of brides and grooms voted in the Welsh National Wedding Awards - nominating those wedding day suppliers who made their dream day extra special. We are thrilled to announce that Chic and Elegant were winners on the night! - as best regional Bridal Retailer Our grateful thanks to everyone who took the time to vote for us, we are really proud to be in this position once again.
