The RBA is a nationwide consortium comprising independent bridal retailers committed to delivering exceptional customer service. Chic and Elegant are proud to be members of this association.
Find Your Dream Wedding Dress at C&E
Award-Winning Bridal Wear
Say 'I Do' in Style: Chic & Elegant Bridal Wear for Your Big Day
Your wedding day is the biggest day of your life.
Here at Chic & Elegant Bridal Wear, we want to make sure that you look as beautiful as you deserve on your special day. With our wonderful range of bridal gowns and accessories from a variety of talented designers - we're confident you'll find your dream dress at C&E.
Based on The Kingsway in Swansea, and with plenty of space and appointment-only sessions, you can feel safe and confident that you'll be treated like a VIP.
We can accommodate 3 people per viewing.
Your style, expressed.
At Chic & Elegant Bridal Wear, we understand that every bride is unique, and that your dream dress should reflect your one-of-a-kind style and personality. Our carefully curated collection of wedding gowns are hand picked to speak to a range of styles and tastes, ensuring that you'll find and fall in love with the gown that perfectly complements your bridal vision..
Linda Hurford
The dedication behind the brand..
With over 34 years' experience working within the bridal industry in Wales, Linda Hurford has established herself as a trusted expert in bridal.
Founded in 2019, Chic & Elegant Bridal Wear is a wedding dress shop like no other, offering appointment-only viewings to ensure that you get the bespoke, personal and tailored service that you deserve.
Linda is well known for her dedication to all her clients, her ability to create personalised and unforgettable experiences, and her commitment to making every bride feel like the most beautiful version of herself on her wedding day.
Chic & Elegant Best Bridal Retailer Regional Winners 2025!
We are so excited to be crowned Best Bridal Retailer in South & Central Wales for 2025!
We are absolutely thrilled to have won this award again. A massive thank you to The Welsh National Wedding Awards and all our brides who nominated us.
Our Beautiful Brides
Always a privilege to play a part in any wedding celebration, we are beyond proud of our couples past and present
Reviews of Chic & Elegant Bridal
“I visited chic and elegant bridal today, and my whole experience from start to finish was just beautiful! Linda & Christine are the most gorgeous, helpfull, friendly staff I couldn’t have asked for a better experience of wedding dress shopping!"
Tasha Hartnell
“Had the most wonderful experience with Linda in her beautiful bridal shop, wasn’t really sure what I was looking for, and tried on some dresses that I thought I wanted, then Linda pulled out the most beautiful timeless dress, helped me into it and there it was my beautiful wedding gown."
Michelle Donoghue
“I had an appointment yesterday & was filled with anxiety. I can’t praise Linda enough for putting me at ease - she is really perceptive & senses immediately how you’re feeling. I had no idea what I wanted but knew what I didn’t like! Linda helped me to pick out several dresses to try & the first one I tried on was the one!!!"
Amanda Davies
“A beautiful selection of dresses coupled with Linda's expert advice makes picking the perfect wedding dress a breeze! A really friendly welcome and honest, helpful advice. I could not fault the ladies at Chic and Elegant. A truly perfect shopping experience. Thank you!”
Emily Mansfield
As Recognised By
